Online shopping is a form of electronic commerce which allows consumers to sell and buy goods using internet and web browsers. In online business customers can find a product of their interest by visiting any website and can contact retailer directly or through vendors. Online shopping search engines display same products availability at different costs in different ecommerce portals, customers can sell and buy online using different computers and devices which include desktop, laptop, smart phones, and tablets. Online shopping portals allows customers to search based on specific item, models or brands.to buy or sell goods on online customer or consumer need to have internet connection and accurate method of payments to process the complete transaction, digital environment have major impact on consumers mind and buying behavior as there are online reviews written by other customers which may influence a potential customer who is willing to buy. In order to attract customers ecommerce portals, announce a great discount, festival offers, happy hours, and in some portals bidding is done this process shortly called as auction, the product is kept on portal for particular price for few hours and sell it at best price after the hours are completed. These types of offers and process attract customers and develop interest in them to buy goods online. Some products which are costly can be paid in EMI with particular months of duration which is very comfortable option for users. Various payments modes are available like cash on deliver, debit card, credit card, net banking, etc. visiting conventional stores is very painful in terms of parking, travelling, etc. But online stores are available 24hours a day, which makes shopping easier for customers, I learned I can get buy back on luxury watches using online business.